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Reframing your postcard message positively can significantly change the impact of your real estate direct mail on the actions of your prospective customers. This simply means constructing your message in a way that focuses your customers’ attention to what you want them to do to help your response rate soar.

For example, instead of writing, “In case you are interested, please visit the website so you can register and download” Why not just write, “when you visit our website, register and download” The second sentence already affirms the desired action you want them to take-to register and download. But notice that in the first sentence, you are still asking them to consider whether your offer is interesting or not.

Oeuvre in this mode may seem a bit presumptive in the beginning. But, I guarantee you its advisable couturier of your time to tame this really futile use.

Using this type of wording needs to become a habit. It needs to be the way your write automatically, without hesitation. In a very real sense, it’s about writing from the perspective that there is no other effective alternative for your reader, but your firm. Go head, use the phrase “when you contract with us,” “not if you contract with us.”

Some real estate marketing experts advise that writing positively should be practiced by real estate investors consistently. So write as if, your prospect will not be able to receive a better offer than yours.

When you pepper your sales text with these words, you’re creating a natural mindset with your reader that your service is the only logical choice for him. And when you couple this with an effective call to action, you’ll soon discover that the combination works like gangbusters.

The unit writ is called “subliminal” writing. This method of activity can be compared to sowing a seed in the cognition of your audience that yet germinates into the intent of using your real estate investment service. When (note the verbiage!) you do this, your activity measure will process. Surefire!

If you doubt me on this, just take the direct-mail material you have lying around your house. Take out a highlighter. Now read through at least one advertisement, preferably two or three. Whenever you come across such language as “when” “without a doubt” or any other phrase that “assumes” the outcome the marketing desires, highlight it.

When you perform this simple exercise, you’ll get a much clearer idea of what I’m talking about. Not only that, but you’ll be accumulating a list of words and phrases for possible use in your future mailings as well.

When you use this skillfulness, you’ll no dubiety be persuading your audience, beyond an obscure of a doubt, that the definite, discursive pick is to call them. When you use this technique, you’re clearly providing them with a sound proposal - one that favors your firm. And isn’t that what every company attempts to do.

Tags: Real Estate

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