Finance Articles

You have perhaps been told that getting links from other sites related to your own website genre is generally a good idea. Perhaps you have even gotten many email requests to this effect.

Most of us search engine optimization experts know what this term means, but for the less geeky it simply means getting links from other sites to your own.

Pre-google, this was done by exchanging links between sites, and this was acceptable for a while but the search engines soon began to devalue these reciprocal efforts because too many of the reciprocal links were contrived and not natural.

The word “Spam” is known by some as that tasty meat from which the current swine flu propagates,lol, sorry couldn’t help myself, but in internet lingo it is also known as the email that floods your inbox and makes it difficult to find the real mail.

So for example, some marketers send out unsolicited comments using software robot programs - to create thousands of backlinks automatically in forums, blogs and other places. Others created fake websites and pages with links back to their own - not the phrase “their own” - commercial products - thus creating a need for Google and other search engines to objectively create quality ranking scores to determine the relationship between linking sites. At that time, the search engines were not looking at important minutia such as which reciprocal links were owned by the same organization or which 20 reciprocal links were with the same ISP. In order to slow down the spammer type group, this information is collected and analysed as it’s rather important for determining exactly who the spammers are.

Perhaps one of the most important aspects to the backlinking process is in what keywords one uses - traditionally, this has been where many back-link efforts have failed.

Why? We can’t specifically tell others to use such and such an anchor text in their link to us.

Secondly, since as a casual reader, one is not likely to be an expert on long tail keywords, you are going to most logically try to pick the keywords having the most traffic. Would this be the correct thing to do? A brand new website, even after being indexed by Yahoo or most search engines, typically has no chance at ranking on its chosen keywords for many months if not years.

And perhaps that’s not all one has to worry about.

But there is yet one more major issue. Initially a new html or htm page has a Google Rank of N/A. Then after its indexed, typically 0 where 0 is not good and 10 is the best. Although some may argue this while a new page with N/A or O as its rank will have a freshness quotient that can help it positively, in most search engines, this zero which is evidence of lack of backlinks will most likely work negatively against it.

Exceptions abound however and if the newly created page is sitting on a highly popular Web 2.0 social network property like squidoo or craigslist, bebo or scribd to name a few then it won’t be penalized as much just because its current pagerank or credibility level appears to be a zero.

We suspect these exceptions work because, it is thought that new pages on foundation sites such as those with a PageTrust of 5 or above, inherently acquire some of the PageRank or PageTrust of the site that they are actually hosted on.

All sounds rather complicated huh? What really, does one do ?

Many seo experts might say, go back to fundamentals, content and get creative. They would recommend strongly that you even create “link-bait” that will cause others to want to link to you.I like both this phrase and the thought if you can get this very weighty idea to lift off the ground any at all. Ignoring Google’s advice is always done at your own peril, however I urge you to examine the decision to get involved in creating link-bait more deeply. Calculate whether you really have 8-9 months that it takes to consistently create new articles almost daily, and to publish a huge amount of intensely likable content in one spot that would cause people to socially bookmark that page on your site - If the answer is no then you understand why most of us will never ever intentionally create link-bait.

Many more questions than answers, huh?

Tags: Business

Leave a Reply

You must be logged in to post a comment.